A new BYD showroom emerges from the perfect symbiosis of geometric complexity and architectural elegance. Where others see limits, we create fluid transitions and turn technical challenges into an immersive brand experience.
At the heart of the project was a phase of detailed design, supported by a point-cloud survey. This system makes it possible to capture the real space in three dimensions, generating an extremely precise digital basis. From there it was possible to develop a digital twin of the showroom: a model on which to check curves, dimensions, junctions, clearances and interferences before execution.
This step was fundamental in turning the concept into reality.The curves that define the space, the cuts of light, the scenographic walls, the niches and the suspended ceilings are not isolated elements. They work in a continuous combination: a harmonious interplay between different parts, where each element supports the other and contributes to the overall perception of the showroom.
The realisation required a significant coordination effort between the site, craftsmen and technical specialists. Every executional detail was checked, adapted and controlled to maintain consistency between design, materials and final result.
