Škoda Assago – Showroom Hero

Fratelli Giacomel – Škoda Assago: Agile showroom, smooth flows, strong advice.

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For Fratelli Giacomel – Škoda Assago we crafted a retail experience with clear wayfinding, modular display islands and lighting that stages cars with precision. Lounge areas and discreet consultation points deliver a premium journey from welcome to hand-over.

Challenge

Express brand identity while enabling efficient processes: quick orientation, short paths, flexible display and acoustically balanced islands for consulting and closing.

Our solution

Durable materials, clear sightlines and digital touchpoints structure the space. Targeted lighting and calm colours create an experience where function, comfort and brand come together.

Key facts

  • Location: Assago, Italy
  • Completion: 2021
  • Area: approx. 650 m²
  • Services: Concept, fit-out, lighting design, interior architecture
  • Client: Fratelli Giacomel / Škoda
Showroom 1 Showroom 2 Consultation Service / Flow Display area Materials & lighting Detail zone Lounge Perspective

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